AI-Native Product Executive
& Builder/Operator

Challenge

Build a new ecommerce checkout product in partnership with Google Chrome & Android

What I Did

Led design, development, and launch end-to-end

Outcome

Scaled from $0 to $150M in monthly spend

Challenge

Reduce fraud losses and servicing costs through better automated decisioning

What I Did

Delivered software and data products enabling improved automated decisioning

Outcome

>$30M annual fraud loss avoidance and opex savings

Challenge

Launch first premium lending product with full credit-spectrum applicant experience

What I Did

Designed and launched end-to-end, including COVID re-entry strategy

Outcome

Industry-leading transparency with zero drop-off in applicant conversion

Challenge

Automate customer and partner email management for a lean team

What I Did

Conceived, designed, and built a production AI application entirely hands-on — Gmail integration, automated categorization, Claude API-powered reply drafting with a continuous human feedback loop, activity dashboard and archive

Outcome

Fully deployed production app running in-house; eliminated manual email triage

Challenge

Overhaul online presence to reposition the company for both B2B lead gen and direct-to-consumer sales

What I Did

Conceived, designed, and built a production site optimized for web and mobile, entirely hands-on — integration with Shopify, a regional 3PL, Amazon Seller Central, HubSpot CRM, Intuit QuickBooks, Google Analytics, GSuite, and GitHub

Outcome

Fully deployed production ecommerce presence running on Shopify and Amazon; eliminated manual fulfillment; automated customer service operations

Challenge

Transform CarMax from walk-in retail to digital omnichannel retailer

What I Did

Built contact center management software and Salesforce CRM optimization

Outcome

MVP delivered 50% faster than planned; nationwide rollout in under 12 months